In September the Partnership Board, formerly Greek Action Council, formed a committee at the request of the IFC to work on the fraternity recruitment process.
Members of the committee were:
Chad Ellsworth, Greek Advisor
Lech Literski, IFC VP Recruitment, Beta Theta Pi
Carol Warren, MGAP VP Collegiate Relations, Pi Beta Phi
Doug Carlson, MIAA President, Sigma Chi
Chair, Paul DeBettignies, MGAP Exec VP University Relations, Delta Kappa Epsilon
In their meetings they found that changes can and should be made to the pr/marketing materials used for IFC and Panhellenic recruitment.
In recent years, many positive changes have been made by the council recruitment teams with the mailers, brochures, and the web site. Every year the materials have been better than the last but much time and money has gone into them with out getting the desired results. Recruitment numbers have been generally flat for the community and our percentage of the university community is still quite small.
The committee contacted Innova of Ames, Iowa who has worked with 40+ Greek communities on their pr/marketing materials and recruitment in general. Innova offered to meet with the committee right before Thanksgiving. Following that meeting a proposal for a communications audit was sent to the committee for review.
Chad Ellsworth and Paul DeBettignies gave a presentation on the proposal at the December Chapter Presidents Meeting. There was overwhelming support by the women and men to spend the money needed to perform the communications audit. The main conclusion drawn from the presidents was that we need to know what we have done, what we need to do and how to implement a program to have a more successful recruitment program.
The IFC Exec Board and the Panhellenic Council separately voted to fund the audit.
Members of the councils, chapters and alumni attended two half-day sessions with Innova the last week in December. The audit was to be presented at the end of January ’06 along with a proposal of services from Innova.
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